Tuesday
May262009
Thinking Macro

"Old media" and "new media" are such throw away buzz terms. What do they even mean? "Old media" seems to refer to video tape, talking heads, stuffy, stodgy, one-way news dissemination, while "new media" is Flip Cams, live streams, Twitter and social networks. But so what? Has the information evolved just because I can live stream myself blow drying my hair? Is social media a gimmick that gives the viewer the illusion of interaction with the news?
I've been thinking about this a lot lately as I take on new projects. I've heard several "old media" reporters mull this over and say things like "brand recognition" and "network loyalty" and "viewer interaction." Okay. So how do we evolve our broadcasts beyond simply reading Twitter? I think you'll agree with me that so much of that seems forced. For instance, the YouTube questions that CNN used during the presidential debates were questions they most certainly could have come up with themselves. And when a news network uses Twitter, they read responses that they most certainly could have received over email. How is this groundbreaking?
I have been writing a pilot for a new Webcast on CBSNews.com. We will be running tests of this broadcast for the next few weeks until we figure out a working format. I am struggling with these questions:
I want my new broadcast to be something you watch while you are sitting at home with your laptop in your lap at night, either answering emails, playing games, surfing Facebook, or sitting with your spouse while they watch some embarrassing reality show. I want you to watch it, absorb the days' news, engage with it, learn from it, and talk back to to it. Live, of course. I want you to hear and be heard. But I am so deathly afraid of the gimmick trap. I don't want to use YouTube videos just because it sounds cool. I'm not going to rely on Twitter just because it is the new black. But I do want to incorporate all of that. So I ask you, dear reader, what do you think? What do YOU want? I know you don't want a talking head just spitting the news out to you as he/she reads a TelePrompTer. I know you don't want to watch me read Twitter and tell you "This is what you think!" I know you don't want extreme political opinions. And I know that adding 6-8 pundits to a broadcast does not make it 6-8 times more interesting. But what does make it more interesting?
Incidentally, the broadcast I am working on is not a technology newscast. It is a general newscast. I am not moving out of technology news. I am just attempting to expand my horizons beyond my regular beat. In a high-tech way of course!
Earlier this afternoon I Tweeted that I was feeling overwhelmed. Maybe it was because I was hurting my brain in thinking so macro. (Or maybe it was because I was hungry.) I said that I might ask for your help and now I am. I am crowdsourcing the questions above. Please have a two-page double-spaced synthesis paper on my desk by morning. Or a simple blog comment will do.
Thank you!
I've been thinking about this a lot lately as I take on new projects. I've heard several "old media" reporters mull this over and say things like "brand recognition" and "network loyalty" and "viewer interaction." Okay. So how do we evolve our broadcasts beyond simply reading Twitter? I think you'll agree with me that so much of that seems forced. For instance, the YouTube questions that CNN used during the presidential debates were questions they most certainly could have come up with themselves. And when a news network uses Twitter, they read responses that they most certainly could have received over email. How is this groundbreaking?
I have been writing a pilot for a new Webcast on CBSNews.com. We will be running tests of this broadcast for the next few weeks until we figure out a working format. I am struggling with these questions:
- How much does the viewer want to interact with their broadcast and how much do they fall victim to the spiral of silence?
- How much does the viewer have to say about the days' news?
- What does the viewer want from a broadcast that they are not getting?
- What are the things that make a Web-savvy news junkie dismiss a broadcast as "old media?"
- Does the viewer care about "new media" gimmicks in their news broadcast?
I want my new broadcast to be something you watch while you are sitting at home with your laptop in your lap at night, either answering emails, playing games, surfing Facebook, or sitting with your spouse while they watch some embarrassing reality show. I want you to watch it, absorb the days' news, engage with it, learn from it, and talk back to to it. Live, of course. I want you to hear and be heard. But I am so deathly afraid of the gimmick trap. I don't want to use YouTube videos just because it sounds cool. I'm not going to rely on Twitter just because it is the new black. But I do want to incorporate all of that. So I ask you, dear reader, what do you think? What do YOU want? I know you don't want a talking head just spitting the news out to you as he/she reads a TelePrompTer. I know you don't want to watch me read Twitter and tell you "This is what you think!" I know you don't want extreme political opinions. And I know that adding 6-8 pundits to a broadcast does not make it 6-8 times more interesting. But what does make it more interesting?
Incidentally, the broadcast I am working on is not a technology newscast. It is a general newscast. I am not moving out of technology news. I am just attempting to expand my horizons beyond my regular beat. In a high-tech way of course!
Earlier this afternoon I Tweeted that I was feeling overwhelmed. Maybe it was because I was hurting my brain in thinking so macro. (Or maybe it was because I was hungry.) I said that I might ask for your help and now I am. I am crowdsourcing the questions above. Please have a two-page double-spaced synthesis paper on my desk by morning. Or a simple blog comment will do.
Thank you!